Transparency. As simple as it is.
The cocoa market is a highly competitive market. By trading on the stock exchange, the price is set according to supply and demand. The prices farmers receive for their harvest vary constantly and are often extremely low. So low that in some cases it is barely enough to survive, let alone for their children’s school education. For this reason we have decided to counteract this by setting a fixed price for the cocoa of our cooperative. A price that allows the farmers to live a better life and plan for the future.